With the explosion of online meetings and events, business processes have had to change, and the way people expect to consume information from online experiences is changing. Keeping individuals that attend online events engaged can be challenging and therefore you need to add different options to keep them focused and interested in your content. Simple, exchange of value games (personal info for a chance to win) are great ways to capture important data.
One of the biggest frustration we see from the sales and marketing functions in organizations, is when a flurry of leads come in from promotions, events and advertising they don’t have a follow up strategy. If you have invested in a great engagement program with sweepstakes, contests etc. don’t miss out some great opportunities. Remember, the individual sent time participating in your game, sweeps or contest and gave you their personal information, and expects a follow up.
It is so tempting to just put together a quick promotion to attract new customers or collect data, and there is nothing wrong with that, but stop and think about what you are offering as prizes, how are you collecting the data and does the State you are doing the promotion in have bonding and registration requirements?
The value of the prize, proof you can pay the prize money etc. are all things you need to considered.
We have a list of things you need to consider when planning your engagement campaign.
Understanding where your future customers are located is part of a successful campaign. There are several ways to find your next enterprise customer or your next consumer advocates, but doing this pre-research before you launch your great engagement program can be the difference between success and failure.
You can also implement very effective engagement tactics to help identify highly motivated prospects and collect some great data on them to help you plan the next phase (the follow up strategy).