We all hear about gamification all the time, but we actually get asked pretty often what it actually means. Most people think of it as adding a spinning wheel chance to win to their website, and that is certainly an example, but it’s much more than that. Gamification is basically using the excitement and engagement that people feel when playing games into business activities. So think about, points scoring, competitions or really anything that engages an audience and leveraging it to influence your business, whether it’s for your customers, suppliers, or even employees.  And there is actually nothing new about gamification. In fact people have been using it for centuries. A game like Chess was actually originally created as a way to teach military strategy. Fantasy Sports is another great example. And every time you get that card punched at your local coffeeshop, that’s an example of gamification. Really, this focus now is just a result of technology making gamification more accessible and innovative.

Getting personal information from prospects is getting more complicated, and if done in the correct way, you can get some great data

Depending on how you want to collect data, we can offer various solutions and tactics to suit your needs. Ranging from digital scratch-cards, fantasy games and sweepstakes, we can consult with you to help you decide the best direction to go

Let’s use sports marketing as an example.  Over the past few years we have deployed some very effective fantasy sports contests.  These types of contests bring players back to a designation over a period of time, regularly.  This helps brands build trust and engagement

Ensuring you have the right platforms, data security protocols and legal compliance in place are some of the most important check list items

Fan engagement can be very effective and we have deployed several sports sweepstakes and contests.  But you have to make sure you have the rights to teams, leagues and players so that you don’t run into marketing rights infringement

A typical sports fan loves to play fantasy games and usually is very knowledgeable about their team, league or players.  They are usually open to giving up their personal information in return for chances to win related prizes 

Sports is a very emotionally driven pastime and this passion can be channeled to your sponsors

Personal information is extremely sensitive, and laws are being put into place to protect the general public.  Therefore it is essential to have all your data to be secure, and have cybersecurity liability coverage